PRINCIPLES & PURPOSE

We are committed to building a company that stands the test of time—defined not just by what it makes, but by the experiences it creates, the impact it has on people’s lives, and the way it makes them feel.

MISSION & VALUES

MEET VERANDAH SPORTSWEAR

For over 35 years, Verandah Sportswear has been more than a provider of custom apparel, gifts, and giveaways—we’ve been a partner in bringing brands to life. From concept to creation, we help our customers tell their stories through high-quality, meaningful products that connect people and inspire pride. 


But what we do goes far beyond the products. Our purpose is to inspire a sense of belonging, appreciation, confidence and accomplishment.

MISSION & VALUES

OUR MISSION

*Our mission is to build an enduring, great company that enhances the lives of everyone it touches

We believe every project is an opportunity to create something valuable—for our customers, their teams, and their communities. We’re creators, collaborators, and problem-solvers who thrive on turning ideas into reality.

We aim to enhance the lives of our customers, vendors, associates, their families, and communities.

*Our mission draws inspiration from Jim Collins’ timeless insights on purpose and excellence. We couldn’t write it any better ourselves.

MISSION & VALUES

VERANDAH'S VALUES

WORK HARD (SMART WORK)

  • Focused effort obsessed with the customer experience 
  • Thoughtful work focused on organizational excellence 
  • Simple work, check twice - hit send once 

TRUST

  • Communication
  • Transparency 
  • Authenticity 
  • Reliability 

FUN

  • Achievement
  • Feeling safe to create and share ideas
  • Kindness, respect, and genuine connection

PURPOSE

Inspire a sense of belonging, appreciation, confidence and accomplishment.

VERANDAH'S HISTORY

OUR STORY

Verandah Sportswear was founded by Ferris Deal Goul and Ashley Goul.  

Ferris graduated from the University of Idaho and the University of Alabama with a degree in Clothing and Textile Design. She began her career in El Paso, Texas, designing western products for the Tony Lama Boot Company. Later, she joined Ashley at the Robert Comstock Company in Idaho, where she sourced fine leathers and findings for a couture line featured in the windows of Bergdorf Goodman in New York City. 

Ashley started his career at the Chicago Board of Trade before joining Robert Comstock full-time. When the company needed leadership for a new sample factory in Hong Kong, Ashley and Ferris stepped up—managing a team of 33 craftsmen, merchandisers, and office staff to produce high-end leather garments in small quantities.

VERANDAH'S HISTORY

THE JOURNEY TO VERANDAH

Ashley and Ferris enjoyed working together at the crazy Hong Kong factory pace, so they decided to take a big chance and create their own fate. Seeking inspiration one night after work, Ashley scattered the stock market quote pages from the South China Morning Post across the floor of their flat and decided that Ferris would toss her pen over her shoulder and wherever it landed, that was the industry they were going to conquer.

The pen landed on Berkshire Hathaway- which, according to the outdated stock guide they were using, was still described simply as a diversified textile manufacturer. And just like that, their direction was set; they would enter into the textile industry and build a clothing business.

After a year of planning in San Diego, they returned to Boise and launched Verandah Sportswear in October 1991. What began as a local cut-and-sew apparel factory has evolved into a company that delivers high-impact, custom branding solutions—driven by energy, empathy, and precision.